BestCheapHosting.net– After you created your online store as you wanted it, now it’s time to get more and more customers for your online store to increase your product sales and revenues. There are different useful tips and tricks that can really help you improve your visits and your number of customers. So, do you need more costumers for your online store? Just check out these following tips.
How to Get More Costumers For Your Online Store?
Research is Important
First of all, you really need to make research, especially regarding the level of customer satisfaction so you can ask your existing customer for feedback regarding your products, website, shipment, payment and other important aspects of your business. You can also view the reports your website is generating regarding the number and value of sales, unique visits, what products are popular and so on. After you researched you customers, websites and products it is time to research how people find your products, maybe from referrals, social media, e-mail, text messages or word of mouth. In this step you identify what your customers and business needs and you connect the dots between them. Based on your research, you can focus on the most popular products to grow sales, but also on the least popular products to change them into something more attractive.
After research, you need to focus on building a serious brand where products, features and services are well detailed and well customized so your brand is unique. This brand name and logo can be used at everything you make from reports, simulation games to products, websites and so on, making your shop even more popular.
Use Internet Marketing
One way to use internet marketing is the affiliation where you give your customers an affiliation/referral link for other people to register and you offer your customers discounts or even money in exchange. Internet service provider companies, especially hosting companies, use a lot of these marketing methods to increase their number of customers, but also to increase their number of orders for each customer. The most used method to increase customers are ads, either Google Adwords or others. You can select which type of website you want your ads on, the images and the text for your ads. You need to understand the value of time to succeed with this method, so don’t put ads at 3.00 in the morning because almost nobody will see them and you still pay them.
Consider E-Mail Marketing
Depending on the platform you use either WordPress, Magento, OpenCart or others, you can use additional plugins for newsletters and even MailChimp integration for improved newsletters. Each CMS has plugins specific for newsletters where you can create templates and to schedule messages for your customers. MailChimp also offers different reports and you can even send manual newsletters using Gmail that offers the possibility to integrate your personal e-mail with the one of your online store e-mail. Using Chrome browser and Sidekick plugin you can see statistics regarding your manual e-mail such as who opened or not the newsletter.
Connect With Your Potential Customers Through Social Media
Another very used way to increase the number of customers for your online store is social media where you really need to make accounts, profiles and pages. Some of the most popular social media networks are Facebook, Twitter, YouTube and Instagram.
Facebook offers you a business page for your store, but you can use also create a personal profile page to promote your shop. You can even post text, images, special animated images named gifs and videos with products and news regarding your website. Depending on the CMS you use for your online Store you can use modules for Drupal or plugins for WordPress that offers the possibility to automatically send published pages to Facebook and other social media. Facebook offers reports, message center, chat and even their own ads where you can make ads with your customized images and text sending customers to your post, business page or directly to your online store. On your Facebook page, you can create special button such as Contact or Shop that sends customers directly to the specific pages. If you use special Facebook third-party apps you can improve your business page even more creating polls, feedback forms and other things.
Twitter is usually used by teenagers and has a text limitation of 160 characters exactly as a text message, but people tend to offer more attention to Twitter messages because are shorter than other messages from different social medias. In Twitter and in Facebook you can create lists of friends/followers so you can make the New York list or the Male list and so on. For short announcements and brief product spoilers you should definitely use Twitter.
Since Youtube is for videos, you can use it create tutorials, reviews, previews and even news videos for your store and host them on your channel.
Instagram is used by mobile devices and usually people put pictures with themselves but you can put a picture with you and one of your product presenting it in a funny and creative way.Each of these social medias have one or more mobile apps for users, Facebook has even four apps, a Messenger for chat, a Page Manager for business page, a Facebook app for the wall and a Group Manager for groups where you can manage your own group created for your online store.
Optimize Your Website For Organic Web Traffic Using SEO
SEO (Search Engine Optimization) contains all the methods we already wrote, but also different techniques to write content and to structure pages such as bold, italic or underline words, keywords, descriptions, titles, friendly links, headers and so on. Also SEO has an off-site part where you manage link exchanges, banner exchanges, guest posts and other ways to send customers to your website from other ones. The most useful SEO trick is to have a blog where you can write what others wrote about your products and brand but also your own personal opinions regarding your products.
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