In this day and age, people from around the globe surf the internet to gain information and access to products and services. As a result, the marketing strategies have also changed and now more and more companies opt online marketing over others. For any business to flourish substantial web presence is essential. SEO copywriting and search engine optimization goes hand in hand and serves the same purpose, which is to make the website rank high in the search engines. If the content lacks terms that are generally used by individuals while searching, you won’t get the desired results.
SEO is the technique used to boost the traffic to websites and thereby acquire top ranking in the search engines. Its primary goal is to make the website search engine friendly. Being a skilled process, it is time consuming and demands expertise. SEO copywriting is the foremost step involved in the process of search engine optimization. The optimization services also embrace keyword research, website development, optimizing title tag, meta tag, page codes, creating sitemap, link building, blog marketing, directory submission, article submission and so on.
SEO copywriting is a competent technique of writing webpage’s content with intelligent use of keywords and key-phrases so as to acquire stable and high rankings in various search engines. The contents on the web pages must be genuine, relevant and informative for it to be appealing. Targeted traffic to websites is obtained with the use of specific and relevant keywords in contents as they tend to attract the search engine crawlers. Search engines have several predetermined standards, exceeding it may force them to consider you as a spammer and may eventually lead to penalization or banning.
Search engine optimization copy writing is not about writing contents solely for search engines but for gaining the attention of audiences, along with the inclusion of elements that would attract the search engines. SEO copywriting is effective when there isn’t many targeted search terms, the competitiveness of search terms is mediocre and when money isn’t a problem. Though it does not guarantee any increase in sales, it assures more visitors to websites.
Most of us connect SEO (search engine optimization) only with content marketing. There’s no doubt that fresh & unique content has an important role in boosting SEO of any website, but now there are different other options also which can help to take your SEO to the top.
Majority of SEO experts consider social network websites as something completely different from Search engine marketing. Of course, you can run a separate social media campaign, but you can ask any SEO Lucknow expert that to get the best results you need to produce an excellent combination of SEO and social media websites.
Your domain authority and brand’s popularity will increase with help a good social media & SEO campaign. Here are 5 tips which will help you to dominate social media websites.
Create A Huge Following For Your Brand
Social media following is considered by for domain authority. For instance, if your business’s page has 10,000 followers on Twitter and 10,000 likes on Facebook then you’ll surely be given higher search rankings and higher authority compared to a competitor company that has 100 followers and 100 likes. By engaging with your audience directly and by regularly posting relevant material, you can easily build your following. Remember, Google can identify, whether your likes and followers are real or spam.
Content Sharing Should Be Priority
Social media websites provide an amazing opportunity to increase the reach of your high quality content. For example, if you have written a blog or article about your brand then just by posting it on social media platforms you can share it with thousands of followers. This way you’ll earn more traffic and get more attention for your website.
Optimize Your Post Keeping Search Engines In Mind
In 2015, Google and Twitter became partners in some sectors, so now your tweets will appear in Google search results. So, it will be a lot better if you optimise your posts to increase their chances of showing up on search results pages. This can be easily achieved by including targeted keywords that tend to bring in more traffic than usual.
Publish Viral Content To Get More Shares
An important factor contributing to your domain authority is the number of retweets and shares you get on social media. For instances, if a particular post which you have shared on social media platforms receives 1,000 retweets or shares then it will increase not only your reputation, but rankings as well. So, you need to create viral content that can go viral easily.
Interact More With Brands That Can Help In Your Business
While planning to optimise your website for local searches, you need to interact with brands that can help in your business on various social media platforms. Search for businesses or companies in your neighbourhood or in industries where you operate. This will surely help you in your SEO campaign.
Nothing dampens the spirit of an online marketer than a Google algorithm update. You strive hard to align your website according to Google and a small change spoils everything. But Google does it for everyone’s own good – every change brings you closer to the high ranking on the search engine, but only if you are genuinely following the Google’s policies. However, if you know how Google ranks different sites for different search queries, things become a whole lot easier for you. And for that, there are many SEO analysis tools – some free, some paid – that help you audit your own website like Google does.
SEO professionals certainly know the importance of these tools. For the newbie, it is important to know that SEO analysis tools are those supporting tools which help you understand the right keyword for your website, linking, and competition on the Internet. These tools guide your SEO practices in the right direction and help you get fast ranking on search engines. Here are 10 best tools discussed below:
1. Google Webmaster Tools
Google Webmaster Tools are a combination of various SEO Analyzing tools offered by Google itself. For example, one such tool is “Fetch as Google” that allows you to see if Google bot can crawl your web page, how it displays the page and checks if any of your web pages is blocked by Google bot. You are allowed 500 fetches per week and once you get closer to this figure, Google notifies you. Also, “Page Speed Insights” tool measures the speed of your website on desktop and mobile. According to Google developers, the Page Speed score ranges from 0 to 100 points; a higher score indicates better performance. But this criterion keeps on changing according to new rules and updates in the tool.
2. Check My Links
As the name suggests, this tool checks and ensures that all your internal, as well as external links, work properly. Every website has many pages and every page has many links. It’s not possible to check all links manually for their functionality. But “Check My Links” tool does it for you instantly. It highlights all good links in green color and broken links in red color, making it easier to check which links work and which don’t.
3. Moz Pro Tools
The Moz Pro is another set of SEO tools that check the important factors related to your website’s search ranking. With these tools, you can identify your SEO opportunities, track your business growth on the Internet, get reports of your site performance and then optimize your overall SEO efforts accordingly. One of such tools is “Crawl test Tool” that utilizes Moz’s own web crawler named Roger Bot to check all URLs on the Internet related to your websites and provides a report through email. This is a very helpful tool to check your website for crawl ability factors like duplicate content, spam links and redirects etc.
Cost: Free 30-day trial and then paid plans
4. SEO Report Card
Up City’s SEO Report Card tool lets you determine where your website stands against your competitors. All you need is to provide website and your contact information, and you will get your site’s SEO report card covering following key factors:
Ranking Report: A snapshot of your site ranking on Google, Yahoo and Bing based on the keywords selected for the report card. Backlinks: Total number and list of pages that link back to your website. On-page Keyword Analysis: How well your main keywords have been incorporated in your site? Website Accessibility: Calculated load time of your website and ease of accessibility by crawlers. Trust Metrics: Trust or authority level for your website. Indexing: Number of your site pages indexed on the web.
5. HubSpot’s Website Grader
Hubspot’s website grader is an online tool that helps generate a personalized audit report for your site based on the following SEO metric: performance (page size, request and speed), mobile readiness (responsiveness and viewport settings), accessibility of website by human and bots (page titles and meta descriptions) and security for visitors (if their information is safe or not). Just give your website’s URL and email address, and you will get a score ranging between 0-100 with a detailed report on your email within a few seconds only.
6. Varvy’s SEO Overview Tool
Varvy’s SEO Overview tool audits your website for key parameters like domain strength, links, image SEO, social counts, on-page SEO, technical status, page speed, loading time and more. To your surprise,the report is prepared in less than a minute after checking every performance factor of your website deeply. The severity of issues is marked by green checks, red Xs, and yellow exclamation signs.
7. Screaming Frog SEO Spider,
Every website has uncountable URLs and checking them manually is so time-consuming and overwhelming. Screaming Frog SEO Spider tool does it for you within a few seconds, even for larger websites. This tool has been made in Java with easy functionality. You can export the data into excel for further analysis. So it is the best friend of SEO professionals.
Cost: LITE version is FREE (with limited access). For advance access, you have to purchase 12-month
license for around $160 per year.
8. Found’s SEO Audit Tool
This is a super easy tool that identifies the SEO errors on your website. All you have to do is enter your website’s URL and you will get an automated audit report of your site. It checks the site for technical issues, content issues and external link analysis. You can also download its report in PDF form for further analysis.
If you have ever been into black-hat SEO, spam, and un-natural links, Google will never forgive you and you can be penalized by google anytime. This will hurt your site ranking and ultimately your business. To avoid the blunder, use Remove’em tool. It scans your site for backlinks and lists them with contact information required for link removal. You can also export the list if you want to remove bad links using Google’s other tools. Most importantly, it tells Google not to count these links while crawling the site, thus save your website.
This tool deeply analyze your website and reveals each opportunity for your SEO improvement by focusing on key factors like social media, technologies, local SEO, visitors, usability, search ranking efforts and mobile SEO. Each report spans across 70+ metrics that would reveal each and everything about your SEO successes and failure along with the improvement needed. Reports can be easily downloaded as PDF and distributed among your staff for reviews.
Cost: FREE 14-day trial and then paid plans
Finding the exact strategy of Google is really not possible. But using the SEO analysis tools, you can increase the chances of your website’s high ranking that will bring you more traffic and eventually, more business and profit. These tools can be used for the simple or the complex Shopify websites. A Shopify SEO expert uses these tools for finding the errors and the issues in an E-commerce website. So use these tools for better results and client satisfaction.