Hosting Tips – Choose A Web Hosting That Won’t Hurt Your SEO!

Emilyn Hosting Article October 15, 2015November 26, 2015Choosing Web Hosting, Hosting Tips, SEO Tips and Tricks, SEO Web Hosting

Choose A Web Hosting That Won’t Hurt Your SEO | Although high quality content and authoritative, relevant inbound links are the primary SEO concerns for most site owners. However, choosing an optimal web hosting service may be more important. If you don’t want to hurt your SEO, pay attention to your web hosting.

Choosing A Web Hosting That Won’t Hurt Your SEO

There are some factors of web hosting that have a real impact on the fortunes of your SEO:

Page Speed

The speed at which your page loads has an impact on the ranking of your website. This fact was revealed by Google in the year 2010, making speed one of the nearly 200 factors that go into the determination of your ranking. Web speed has to do with the rate at which your site responds to web requests which can be an uphill task to improve. Search engines regularly crawl your website, and if some pages cannot be accessed due to a compromised speed then the rankings of the respective keywords will suffer. A fast loading website ensures that most if not all of the pages are indexed during your GoogleBot crawl budget, which might not be much depending on your sites trust and authority.

Not every incidence of a slow website can be attributed to your web host. You must realize that other factors such as the coding of your site, un-optimized images, excessive fancy flash, external embedded media, and spam can also result in the slowing of your website.

Uptime

Uptime is another web hosting issue that will hurt your SEO efforts. Your SEO efforts can be hurted if you choose a web hosting service that frequently experiences server downtime. Downtime refers to the time that your website is inaccessible due to problems associated with the server that it is hosted on.

During server downtime, potential clients will be unable to access your site and the same goes for search engine bots. When a search engine bot attempts to cache your site during server downtime, it may not affect your rankings immediately. However, when this happens repeatedly, it indicates to Google and other search engines that your site may not be reliable, that it may have been inactive even between the attempted search engine bot crawls. This, understandably, can seriously damage your rankings and can even cause Google to display an “unavailable” error message as your site’s meta description in search engine results.

Location

Does the geographical location of hosting company will affect your SEO rankings? The short answer is yes, but it isn’t necessarily a top priority. As mentioned previously, your domain name is attached to an IP address. This IP address indicates the location of your FTP hosting server. If your hosting server is located in Germany, for example, Google will assume that your site caters to German Internet users. However, other factors, such as the language used on your site, can change the way that Google prioritizes search results according to location as well. This is also reflected in your site’s domain name. For example, .com sites are understood to be U.S.-focused by Google, while domains ending in co.uk generally indicate a bias for users in the United Kingdom. If your website caters primarily to customers in and around your immediate geographical location, it’s optimal to choose a web hosting service that has a server located near your area of business.

Shared Hosting Services

Many web hosting companies offer shared hosting services, which allow as many as thousands of unique domain names to exist on a single IP address and share the same pool of bandwidth and storage space. In some cases, however, using a shared hosting service that also hosts spammer websites (i.e. pornography and sites designed to trick search engine bots) can be harmful to your search engine rankings. Usually, search engine bots don’t view your site negatively if only a few spammer sites share your hosting space. However, if your website is the one of the only legitimate domains among a shared hosting service dominated by spammers, Google and other search engines may become suspicious. It’s best to ask your web hosting service for information regarding the amount of spammer sites located on their shared hosting IP addresses.

Large e-commerce sites and domains that deal primarily with multimedia often prefer dedicated hosting services that attach only one domain name to an IP address. Using dedicated server not only to avoid spammer in shared but also can improve page loading speed and overall site performance, so your SEO won’t be hurt anymore.

Technical Requirements

Every website is created with a set of technical features that makes it compatible with specific web technology operating system. There are Windows or Linux servers to choose from and your choice will come out based on your website is coded, in PHP, JSP, ASP.NET or ASP. A way of determining whether a web host is right for this requirements is to take a closer look at their server’s configuration settings as well as the time limits, server versions and installed libraries. Your final choice of a web hosting services provider must be one that offers overwhelming technical support.

SEO Tips – How to Optimize and Speed Up osCommerce Sites?

Emilyn Hosting Article September 25, 2015September 28, 2015Optimize and Speed Up osCommerce Sites, osCommerce SEO Tips, SEO Tips and Tricks

How to Optimize and Speed Up osCommerce Site? | We’re all well aware of the reasons behind the osCommerce platform’s big popularity among business owner’s both large and small for online storefronts. Secure by most standards, it’s also highly flexible and can be customized to meet the needs of any Enterprise website. Beyond the basics, there are some advanced SEO and on-site optimization techniques that will both speed up website functionality for users and improve Page Rank. The major advantage of osCommerce platforms is it can be effectively optimized for maximum performance and SEO. This article will give you some tips to optimize and speed up osCommerce sites.

How to Optimize and Speed Up osCommerce Sites?

1. Configuring Basic Settings After Installation

Before building a house, ensure that the foundation is solid. Native settings that can be used for quicker page loads and SEO are the place to start. Install Google’s Sitemap feature to enable their search engine tools and thoroughly index your pages for a higher ranking. When configuring the checkout cart for your online shop, firstly make sure you set minimum and maximum character values for entry fields like first and last names, addresses and so on. Once you’ve set up the basics like time zone, phone number and any other information you can move on to adding modules for performance and SEO.

In addition to these settings adjustments, take a minute to consider your template and how it’ll affect query speeds and overall site performance. Though osCommerce has a lot going for it, one area that’s often criticized is the default template system. Users are far better of implementing their own from scratch or modifying the original rather than rely on the provided template. The STS (Simple Template System) is better left out. It’s far better to have a custom-crafted template created by your web developer that’s tuned specifically for your site without all the code.

2. Use Third Party Tools or SEO Plugin

Like virtually any CMS, osCommerce allows for a number of third-party, community developed “Contributions”, otherwise known as plugins, to be added to the core framework. There are a few that will be essential in automating effective SEO practices to save time. SEO Contributions that handle meta-tags and keywords for maximum effect are a must. Ultimate SEO URLs is another helpful plugin for renaming URLs for search engine friendly addresses that can improve Page Rank. In addition, Page Cache will enhance speed optimization for a more responsive site. The SEO Manual is the best Community Contribution for far more in-depth discussion of osCommerce specific SEO modifications.

3. Pay Attention to This Factors

SQL responsiveness is certainly a vital area that will impact speed, but it’s hardly the only factor. Optimizing the site for the best ranking possible also relies on insignificant factors, like setting an alternative text within the HTML file for images. Performance issues including to speed can be fixed by compressing image files, CSS stylesheets and external JavaScript files also help Page Rank. Google and the other major search engines are placing greater importance on page load times when they determine the relative value of any page.

4. Choose Right Hosting Provider

Of course many customers don’t like pages that are sluggish and slow to load. It can lead to lost sales and missed conversions. There is no reason to have a slow shopping cart if you’re using osCommerce. If you’re not satisfied with your recent osCommerce hosting provider, you can move your osCommerce site to other hosting provider which can give you better performance and technical support. HostForLIFE.eu really understands the importance of choosing the right web host for your website. They’re dedicated to being more than just another web hosting provider but also they also can be your long-term business partner tasked with handling a critical component of your website. Reliability, Stability and Performance of their servers remain their top priority. Therefore, HostForLIFE.eu is the best choice for you who are looking for the best osCommerce hosting with great performance and fantastic technical support.