Responsive Web Design: How Important Is It To Boost Your SEO Ranking?

Responsive Web Design: How Important Is It To Boost Your SEO Ranking? | Google loves responsive websites. Google runs the search game at this point, and dictates what a lot of websites should or shouldn’t do. If Google put their weight behind responsive website design, then it makes sense to listen. Does your business cater for your mobile audience yet? If not, then the sooner the better. A responsive web design boasts a range of benefits, giving your potential customers the online experience they deserve, whether they’re viewing it on a PC, mobile, or tablet device. Why responsive web design is so great for SEO purposes?

Young couple using tablet computer

What is Responsive Web Design?

A responsive web design means that whatever device is used, the website will respond to their screen size, and be automatically compatible. This allows optimum viewing and usability on all devices, rather than only catering to desktop PCs, and having mobile users struggle to view content. If you’ve ever had to pinch to zoom and scroll around an unoptimized website on a mobile device, you know how annoying it can cause.

How Important Is Responsive Web Design To Boost Your SEO Ranking?

1. Usability

When it comes to SEO, Google runs the show. Google wants to send their own users to the websites they wish to see, which means offering them the most accessible and usable sites for the user is important. And what gives the best form of usability to the biggest percentage of users? A responsive web design. Going responsive means there’s less frustration for users trying to find their way around your website, and it also gives them your content in a format they can actually read.

2. Longer Time on Page

If you are providing a top experience for customers who come across your website, they are going to spend longer on it. If browsers find content on your website that responds and is suitably presented on their device, then they will continue to read and navigate through your website. The longer they spend on the page, the more Google will recognize you are providing a great quality experience for any users, meaning a nice boost in search rankings. If users are spending very little time on each page, whether it’s down to content or navigational issues, then Google will not rank you as highly, then it will reduce your SEO efforts.

3. Link Building

If you have a mobile website, you are going to have fewer links to your mobile site rather than your main desktop one. With a responsive web design, your website is always mobile-friendly, meaning it will still maintain the backlinks of your original site. As people will be linking to your site from both desktops and mobile devices, this combination means you stand a higher chance of gaining a better backlink profile. With a separate mobile website, it would mean starting from scratch in order to build authority. Focusing in on one single site is a much more appealing alternative and that is what responsive web design offers. Responsive websites have the same URL and use the same HTML. Therefore, responsive websites make it a simpler task for Google to crawl and index your content which is always a plus when it comes to SEO.

4. Page Loading Speed

Responsive websites do not require a redirection of queries in order to reach a particular URL. So, responsive web designs will be reduce to only the necessary parts for mobile devices, it leads to faster website load times, which Google will recognize, and use in their algorithm to give you a boost in your search rankings.

Your Web hosting provider can also play a part when it comes to site speed. The information superhighway acts a lot like a real highway. Traffic builds up and slow your Website down. However, if your Web hosting has multiple connections to the Internet backbone, they can re-route you to a less crowded connection. If they have access to a cloud infrastructure, the highway is never too crowded. The cloud servers simply add processing capacity as traffic builds. Cloud infrastructures allow Web hosts to keep your traffic flowing and your site speed up.

5. Sharing and Social Signals

A huge number of social media users are accessing and browsing the networks via the mobile networks. When you share a link to your responsive website, your website will be suitable for whatever device a user is using. If you are sharing content on social media, and don’t have a responsive web design fit for purpose for those on their mobile phones, they could be landing on poorly optimised websites, and fail to digest the content. However, if the site is responsive and fits their screen for easy use and accessibility, they’ll be more likely to stick around.

This is a plus from an SEO standpoint anyhow, but this also means they would be more likely to follow your brand on social media, alongside engage with posts through likes, shares, favourites, retweets, or anything else. The bonus here is that Google now recognizes social engagement as an indicator of good quality content, and so will use social media engagement as part of their search signals to boost rankings. Social media may seem like a waste of time to some, but it is a great way to find new audiences, directly engage with them on a regular basis and also help you stand in search engine results.

Hosting Tips – Choose A Web Hosting That Won’t Hurt Your SEO!

Choose A Web Hosting That Won’t Hurt Your SEO | Although high quality content and authoritative, relevant inbound links are the primary SEO concerns for most site owners. However, choosing an optimal web hosting service may be more important. If you don’t want to hurt your SEO, pay attention to your web hosting.

Choose A Web Hosting That Won't Hurt Your SEO

Choosing A Web Hosting That Won’t Hurt Your SEO

There are some factors of web hosting that have a real impact on the fortunes of your SEO:

Page Speed

The speed at which your page loads has an impact on the ranking of your website. This fact was revealed by Google in the year 2010, making speed one of the nearly 200 factors that go into the determination of your ranking. Web speed has to do with the rate at which your site responds to web requests which can be an uphill task to improve. Search engines regularly crawl your website, and if some pages cannot be accessed due to a compromised speed then the rankings of the respective keywords will suffer. A fast loading website ensures that most if not all of the pages are indexed during your GoogleBot crawl budget, which might not be much depending on your sites trust and authority.

Not every incidence of a slow website can be attributed to your web host. You must realize that other factors such as the coding of your site, un-optimized images, excessive fancy flash, external embedded media, and spam can also result in the slowing of your website.


Uptime is another web hosting issue that will hurt your SEO efforts. Your SEO efforts can be hurted if you choose a web hosting service that frequently experiences server downtime. Downtime refers to the time that your website is inaccessible due to problems associated with the server that it is hosted on.

During server downtime, potential clients will be unable to access your site and the same goes for search engine bots. When a search engine bot attempts to cache your site during server downtime, it may not affect your rankings immediately. However, when this happens repeatedly, it indicates to Google and other search engines that your site may not be reliable, that it may have been inactive even between the attempted search engine bot crawls. This, understandably, can seriously damage your rankings and can even cause Google to display an “unavailable” error message as your site’s meta description in search engine results.


Does the geographical location of  hosting company will affect your SEO rankings? The short answer is yes, but it isn’t necessarily a top priority. As mentioned previously, your domain name is attached to an IP address. This IP address indicates the location of your FTP hosting server. If your hosting server is located in Germany, for example, Google will assume that your site caters to German Internet users. However, other factors, such as the language used on your site, can change the way that Google prioritizes search results according to location as well. This is also reflected in your site’s domain name. For example, .com sites are understood to be U.S.-focused by Google, while domains ending in generally indicate a bias for users in the United Kingdom. If your website caters primarily to customers in and around your immediate geographical location, it’s optimal to choose a web hosting service that has a server located near your area of business.

Shared Hosting Services

Many web hosting companies offer shared hosting services, which allow as many as thousands of unique domain names to exist on a single IP address and share the same pool of bandwidth and storage space. In some cases, however, using a shared hosting service that also hosts spammer websites (i.e. pornography and sites designed to trick search engine bots) can be harmful to your search engine rankings. Usually, search engine bots don’t view your site negatively if only a few spammer sites share your hosting space. However, if your website is the one of the only legitimate domains among a shared hosting service dominated by spammers, Google and other search engines may become suspicious. It’s best to ask your web hosting service for information regarding the amount of spammer sites located on their shared hosting IP addresses.

Large e-commerce sites and domains that deal primarily with multimedia often prefer dedicated hosting services that attach only one domain name to an IP address. Using dedicated server not only to avoid spammer in shared but also can improve page loading speed and overall site performance, so your SEO won’t be hurt anymore.

Technical Requirements

Every website is created with a set of technical features that makes it compatible with specific web technology operating system. There are Windows or Linux servers to choose from and your choice will come out based on your website is coded, in PHP, JSP, ASP.NET or ASP. A way of determining whether a web host is right for this requirements is to take a closer look at their server’s configuration settings as well as the time limits, server versions and installed libraries. Your final choice of a web hosting services provider must be one that offers overwhelming technical support.