Best Cheap ASP.NET Hosting | There are a lot of blogs around the Internet representing different types of business and there are other types of websites such as presentation websites, online stores and forum community that don’t have an additional blog or that have a blog and are representing a business. Blogs can be used for various purposes, depending how you made the plan for your business so there are at least 4 reasons why you should have a blog for your business.
Why You Should Have A Blog For Your Business?
1. Search Engine Optimization
If you have enough time and budget, you can start multiple blogs making a spider network or satellite blogs that send various links to your business website. A good idea would be to have more than one active blogs with several constantly posted articles which have as subject different subcategories of your main domain. This type of websites are called Private Blog Network (PBN), which built in the right way can help to boost your main website’s rankings. But you should beware that this is a risky strategy is SEO.
You need to write well planned articles like guides, advice, tips or tricks where you write a couple of links to your business website directly to a product or a service that is related with your written articles. To attract people you can use various formatting options like italic, underline, bold or color for important words and you need to use friendly permalinks, titles, headers, descriptions and keywords.
Additionally you can use different complex slideshows as banners placed in the sidebars, with images that represent the products you sell and each of the images sending to different product pages. You can use the same contact, about, terms and condition pages for every blog where people are sent to the business website’s specific pages. Also don’t forget to post links that redirect to your blogs, into your business website footer. As more websites are sending to your main website as more off-site SEO you make.
2. Establish Your Brand
Using a blog you can also increase your brand popularity and authority so don’t forget to put your logo together with a suggestive title somewhere on the header of your main website, but also at each blog related with your business you create. You can even make blogs under fictional names or anonymous where you recommend products and services from your own brand. The internet and the visitors of those blog will never know that you work for the specific brand.
If you have a page on your business website working as blog for announcements and news you just made the first step for branding your business. If you use a blog then you can engage your social media profiles and pages even more by automatically scheduling posts from your blog to your Facebook, Twitter and Google Plus pages so your brand gets another advantage.
You can use your blogs to subscribe in different directories from certain domains and you can give each blog a personalized and suggestive name and domain name either general like using the main domain of your business or something more funnier, entertaining and nice, both containing your brand name.
With a well-made blog, you can tell your story, your team’s story and your brand’s story where you can write why you are in business, why you choose this specific business and other interesting things making customers to know the man behind the scenes better.
3. Traffic Generation
If you already have at least three blogs with specific purposes one for SEO, one for branding and one for a ticket system you can increase your customers number three times having three different websites sending to your business one where they can buy products or select services. Customers will like a lot to have where to see opinions regarding your products and provided services, where to find support and information and where to read more about your brand so automatically traffic increases and visitors will become customers.
With so many blogs, your social media will also have a big influence in increasing even more your traffic. Think about having 3 blogs, each one with its own Facebook page, Twitter account, YouTube channel and so on, besides your business website and its social media pages. For even more traffic you can make link and banner exchange between your business website and your spider-network blogs sending traffic from one website to the other one increasing the chance that visitors stay more on your websites and return more often and also they can be attracted easier to buy from you.
4. Support And Help (Feedback)
A ticket system blog can offer you a lot of feedback regarding your customer’s experience regarding their order, shipment or product, but you can also receive feedback using contact forms, comments and reviews from your blogs or business website. A blog helps you to create a two way communication system with your customers, simple visitors or other interested people interacting, commenting and offering feedback to what you write.
You can make a special blog or you can use a simple blog for support where you can make a ticket system where people write you messages through a contact form and you reply them back via e-mail and via tickets. For this, you can use a WordPress blog with the plugins Contact Form 7, Flamingo or a better solution is WP Support Plus Responsive Ticket System where you can submit tickets through admin role, simple users or frontend, also you have other useful options like priority, status, category selection, multiple file attachment, reply, agents and supervisor roles, ticket assignation, mail notifications, guest ticket, Skype chat and call, phone number and captcha and so on.
If you just want to provide information you can use the same blog you use for your ticket system and the same one for branding and SEO, but is better to use a different one increasing the number of members of your own spider network.
Summary
With WordPress is easy to create a professional blog for your business. The not so easy part of running a blog is to come up with new blogging ideas and publish useful articles regularly. However, to never be out for words, you can just make notes about blogging ideas when something pops into your mind or ask your employees or co-workers to write a blog post. It is also important to have a reliable blog hosting, that allows you to update, manage and grow your blog. For hosting a WordPress blog, we highly recommend HostForLIFE.